KERRANG
Title
The actual
name of the magazine “KERRANG!” is an onomatopoeia word (a word, that when said
sounds like something) In this case, the word sounds loud and distorted, like a
heavily played guitar.The design of
the font is quite unique, not a pre-set on Microsoft Word, this makes the title
stand out among others on a magazine shelf, drawing the customers eyes. The
design of the title- made to look as if smashed, reflects the genre of the
magazine, heavy, loud and harsh.The title of
the magazine is slightly covered by the main feature picture, by seeing this;
we understand that this magazine is well known enough to do so, as the title is
obviously a recognised and original logo.
Image
The main
image, is directly addressing the audience, trying to catch the audience’s
attention, and the large logo saying “KoRn” is placed directly on top of this
picture, making it obvious, even to those who know nothing of this band, that
“KoRn” are the people in the picture. To those that do know this band, they
will be attracted by the band’s picture and logo, as they will find it
familiar. The main photo
takes up the entire front cover, making it obvious that there will be a main
article inside the magazine, but as it is covered also in puffs and inset
images, it is also obviously not the only thing inside.
Text
All the text
used is in the same font and it also uses capital letters. This suggests
aggression and due to the amount of exclamation marks, the whole front cover comes accross as
very exciting, as if it’s shouting at you.The language
used is very simple, all the text is very brief, as it is trying to sell the
magazine without putting the whole thing on the cover. Enigma is
used to make the customer want to buy the issue more than ever, using exciting
quotes such as “I wanted to kill myself!” or “this is the end” brings instant
attention to the reader.
Puffs/Insert
images
The puffs and
insert images are placed strategically across the front cover, they do not
cover the faces or logo of the main article band, but neither are they pushed
into a corner where they could be ignored. The puffs all contain material that
would make a potential customer buy the magazine, by giving an insight as to
what is in this week’s issue, showing the variety of bands and articles that
are inside the magazine.
Colour
The colour
scheme is very obvious: Red, Black and white. This colour scheme does not only look good, but it also makes
the writing much easier to read, the majority of magazines have black text on
white background, or vice versa for this reason.The colours
are seen as being quite masculine, giving the magazine an obvious targeted
audience.
Footer
The many
names at the bottom of the page also make the reader more interested, by
putting all the bands that are included in the issue on the cover, there is
more of a chance that somebody will buy the magazine if they see that a band of
their taste is inside. The bigger the band, the more people that will buy the
magazine. The header is also similar.
Freebies
Advertising
free posters from big bands will attract more readers as peoples greed
instantly see they will get something here as well as the magazine.
METAL HAMMMER
METAL HAMMMER
Title
The Title is very suited to the content of the magazine,
with a magazine that is all about heavy metal music, the violent title “Metal
Hammer” is not an onomatopoeia word like “KERRANG!” but the vocabulary used
reflects the violent genre of metal. The font also represents the genre; it
looks distorted, uneven and harsh. It is also quite original in the way that it
is obviously not a pre-set font on Microsoft Word; this makes the title stand
out. By seeing that parts of the magazine name have been covered up by puffs
and images, we understand that the magazine has a recognisable name and logo
that are obviously well known to the general public.
Image
The main image is yet again addressing the whole audience,
trying to draw attention to the magazine. We can see that the image stretches
from edge to edge, making it the centre piece of the cover, and clearly showing
that the person/band in the image will take up a large part of the magazine.
What the image is will attract a reader, such as recognising a famous person:
the bigger the band, the more readers there are that will buy the
magazine. The way in which the image is
partially covered by puffs and insert images makes it clear also that the highlighted
band are not the only content in the magazine.
Text
All the text, besides band logos, is the same, using a font
that is similar to the title’s to give a similar effect of aggression,
reflecting the contents of the magazine. The text that is used in the puffs and
around the image is all used to persuade the reader to buy the magazine, giving
brief outlines as to what is actually inside the magazine. Using well-known
names such as “Rob Zombie” or “Alice cooper” will again bring in a wider range
of readers.
Puffs/insert images
The insert images and puffs are placed around the main image
to draw the reader’s attention to what is in the magazine, the puffs and
smaller images are placed so they do not cover the faces of the large image. By
putting the puffs and insert images on the cover, the magazine is hoping to
draw a larger number of readers as they can see more of what is actually inside
the issue, rather than only the main band highlighted on the cover. The puffs
also try to sell the magazine by using words such as “FREE” by using these
words the customer is immediately interested as they feel like by buying this
magazine they are gaining something more, with the same price.
Colour
The colour scheme is consists largely of 4 colours; black,
white, red and orange, each of these colours are placed in text or puffs to
contrast to what is in the background, making the information easy to read. The
colours make the cover look rather masculine, alike KERRANG; the colours also
represent the genre, like the images do, in a dark, and almost gothic way.
Header/Footer
Both the top and bottom of the magazine are covered in the
names of the bands which are included in the magazine, to yet again draw more
readers. The larger names, such as “metallica” are in the larger font at the
top of the magazine, but the smaller bands such as “nailface” are in a much
smaller font.
Title
The magazine title NME is a recognised logo in the magazine
industry; this is why the end of “new musical express” can be cut away by the
large photo of the main article, people already know the magazine. Unlike
“KERRANG” the title is written in a more sensible, and formal font, the colours
clearly contrasting the rest of the magazine, making it stand out above
everything else. By having the title of the magazine in the bright red, the
text recognisable as the logo of NME.
Image
The main image of Pete is directly addressing the audience,
in an attempt to catch their attention. The writing directly next to the face
saying “Pete Doherty” helps those who do not recognise the man to identify him.
Pete Doherty is a well-known figure in the music industry, and so having a
large image of such a popular figure on the front cover, NME are more likely to
attract more customers than if they had a smaller artist. By having the large
image that covers the cover edge to edge, we understands clearly that the main article
in the magazine will be based upon the content of the image. The puffs and
insert images placed around the image show that the main image is not the only
thing inside the magazine
Text
The text used is all the same font, besides the large “Pete”
which is obviously the artist logo. The font is a sans font, so is not overly
formal. The text is always brief, only giving snippets of the content of the
magazine, such as: “The new album you have to hear” small snippets of text like
this make the reader want to read more, this enigma is what prompts people to
buy the magazine. Using big names, such as “Oasis” again, brings more buyers
and words such as “Exclusive” are exciting for the audience as they understand
immediately that they will not be able to have this content anywhere else.
Puffs/ Insert images
The puffs and insert images are all placed around the main
image of Pete to show the potential buyer what else is included in the
magazine, making them more interested and more likely to buy the magazine if they
like the look of the content. The puffs and images are placed so they are easy
to see and read, but do not take the centre of attention from the main image,
showing that whatever the puff says is in the magazine will be, but there will
be less coverage on the puff’s topic than the main images’.
Colour
The colours used reflect the content of the magazine;
nothing to harsh, but not colours that you would be using for a women’s weekly
gossip magazine. The colours chosen are also used so the reader can read the
main text with ease. By having a light coloured text (white/pink) on a black
background, the contrast makes it easier to read rather than dark text on dark
background, or light on light.
Freebies
By putting the competitions included in the
magazine on the front cover, the potential customers will be intrigued as to
what they could http://www.flickr.com/photos/paulshilcock95/
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